I’ve said this before: Despite living in an innovative, progressive city, Pittsburghers love the past. Sure, the past holds memories of hard times in the ‘Burgh from the Exodus of a booming steel industry to the on-going Pirate debacle. But the past also holds some of the city’s greatest accomplishments like seemingly endless championships, making the only worthwhile ketchup, and something about defeating Polio (whoever that guy is).
Like the Three Rivers, Pittsburgh is moving forward rapidly, but the nostalgia runs deeper than the rivers combined. They like their jerseys throwback style with current players’ stitched across the back. They like their new haircuts 80’s style with a modern clean cut on top and a long flowing mullet covering up the aforementioned player’s name.
Because of this progressive nostalgia, Pittsburghers like Duquesne Beer, which was revived in 2010. The name takes older Pittsburghers back to childhood, while the taste and quality of the pilsener, which like the city itself has improved drastically since 1972, is capturing the attention of younger ‘Burgh drinkers.
It’s the perfect beer for any Pittsburgher. Other than nostalgia, the older Pittsburghers like it for the same reason they love Chevy—it’s pure ‘Merican. Just like Springsteen, Dukes are born in the USA. This is a rarity in today’s beer market as many bland “American” beers aren’t even American owned anymore. Pittsburghers like Duquesne because they love being patriotic by keepin’ it local.
Let’s face it: Pittsburgh may be booming, but the economy as a whole sure isn’t. Fewer and fewer students from the area’s three million colleges (rough estimate) are having trouble landing jobs right out of school. The Pittsburgh 20-somethings like drinking Dukes because they’re inexpensive. A case of this hop-infused gold is $16.99 per case, with constant draft and bottle deals at the local hot spots. What goes better with a 2 a.m. gyro than a dollar Duke?
If you’ve been living under an iron rock for the past year and haven’t yet enjoyed the resurrected Duquesne Beer, then you best be visiting your local distributor or bar and ordering up a Duke. If you have already tried a Duke, then the same instructions apply to you.
For drink specials, contests, and the latest Duke news, make sure you like Duquesne Beer on Facebook at Facebook.com/DuquesneBeer
And on Twitter at Twitter.com/DuquesneBeer.
ajgrieco
